Same numbers. Same definitions. Every time.
Look up metric definitions, calculations, and methodology notes. Use this section to make sure teams interpret performance consistently.
Every period counts whole reporting weeks, dated by their Monday. MTD, QTD and YTD hold the weeks whose Monday falls on or after the first day of the month, quarter or year ("weeks from 7 Sep" when the 1st is a Tuesday), so a few days at the start of a period sit in the previous one. The latest week shows its day count while it is still filling, and no change against last year is shown for an incomplete week or while last year's history is shorter than this year's.
Gross merchandise sales, representing customer-facing sales value before returns and adjustments.
Revenue generated from customer orders, before cancellations or returns; a demand-side sales signal.
Revenue from units actually shipped to customers; commonly used as the basis for vendor invoicing.
Units ordered during the selected period, adjusted for prior sales activity such as returns or cancellations.
Quantity of items shipped to customers; excludes Try Before You Buy units until purchased.
Net pure product margin after product costs, allowances, co-op, damages, freight, and discounts.
Cost Amazon paid to procure shipped items from the vendor, also known as product COGS.
Number of physically sellable units in fulfillment centers at period end.
Cost of inventory that is at least 90 days old and still in sellable condition at period end.
Number of times customers viewed the product detail page.
Number of page views where the product appeared as the Featured Offer.
Percentage of product page views where the offer did not win the Featured Offer position.
Glance-view based out-of-stock rate for ASINs with a sourceable retail vendor.
Out-of-stock rate for procurable products, based on OOS glance views over total glance views.
Best estimate of weekly customer demand for weeks 1 through 47, excluding safety stock.
Units included in open purchase orders that are confirmed but not yet received.
Net units received from the distributor after subtracting vendor return quantity.
Received quantity divided by confirmed quantity for procurable ASINs.
Units ordered or pre-ordered by customers but not shipped.
Calculation notes
Blended metrics are weighted by units (OOS, fill rate) or by GMS (Net PPM, CVR) to avoid mixing per-ASIN averages with totals.
Marketplace vs Destination Country. A unit can be ordered in DE and shipped to AT — every chart can be sliced either way. Vendor scorecards default to marketplace; logistics views default to destination.
Currency. Local sales are converted from EUR using each day’s ECB rate before totals are summed. Global exports and targets use each record’s period-end rate; inventory uses its report date. List price and MSRP stay in the marketplace’s own currency. The previous available rate carries forward. Units and percentages are not converted.
Year-over-year aligns weeks ISO-8601 (W01–W52). W53 years are blended into the closest comparable week.